MARTECH STACK EXAMPLES FULL
MARTECH STACK EXAMPLES SOFTWARE

This is higher than in-house labor investments which account for 24.5% of the marketing budget. MarTech currently accounts for 26.2% of the total marketing budget. The importance of MarTech investment is backed up by research from Gartner. This results in businesses achieving a greater return on their marketing investments. Why is MarTech important?Ī carefully crafted MarTech stack allows businesses to reach their buyers more effectively, with a better message, and with a higher conversion rate.

MARTECH STACK EXAMPLES FULL

In fact, Gartner’s research shows that 68% of MarTech leaders face challenges using their MarTech stack full breadth of capabilities. Conversational relationship software, such as Intercom.Īs you can imagine, it can become challenging to get the most value out of all of these tools.Social media management software, such as Hootsuite.

Customer Relationship Management (CRM), such as Salesforce.

Search Engine Optimization (SEO) software, such as Semrush.

Marketing automation software, such as Marketo.

Email marketing software, such as GetResponse.

MARTECH STACK EXAMPLES SOFTWARE

What is a MarTech stack?Ī Marketing Technology (MarTech) stack is the collection of all the software that a marketing team is using to achieve their marketing objectives.Ī MarTech Stack often contains software in the following categories: In the above example, the email marketing software is considered Marketing Technology, or MarTech. The software will automatically scrape the blog title and featured image and proceeds by scheduling the email at a predetermined timeslot. Imagine that an Email Marketing Specialist is using email marketing software to automatically send subscribers an email when a new blog post has been published. In short, MarTech empowers marketers to execute smarter and scalable campaigns with a better return on investment. MarTech helps with automating marketing processes, enhancing marketing effectiveness, personalization, data collection and processing, and campaign delivery.

Marketing technology or MarTech is software used by the marketing department to achieve marketing objectives.

Martech stack examples